On a current Sunday morning I had the unique and special enjoyment of touring my home city of Austin,Texas on a Segway motorized car with my going to dad and some other travelers. Besides the enjoyable of riding this new device which I have for years wanted to attempt,participating in the trip advised me of the uniqueness of the city of Austin and why it is not quite like anyplace else. Austin somehow handles to maintain the best balance of the cutting edge of modern internet marketing company(s),the impatience of a dynamic youth culture,and the traditions of Texas.
,,,As an Internet marketer,I could not help but connect specific aspects of this new-found appreciation for my city with what I think are some crucial insights about how my customers can much better connect with customers online:
,,,Insight # 1: Project your own design:
Austin represents a diverse mix of conservative Texas custom,effective young experts,and a postmodern hippy culture of artists and bohemians. Individuals who check out from in other places for even a day or a week leave sensation like they have actually experienced something that is not quite like anywhere else they have actually experienced prior to. If you look carefully,you will see on every 50th car or so decal that say “Keep Austin Weird,” representing a peaceful rallying cry of support for Austin’s special brand name of quirkiness. Similarly,your Web site requires to task who and what you are. Your goal must NOT be to bring in hordes of potential customers to your website. Your goal must be to bring in a consistent stream of potential customers who have a high probability of converting into paying customers.
Insight # 2: Honor your brand name:
Austin has its own variation of the Hollywood Walk of Popularity called,appropriately,the Texas Walk of Popularity. Walkway stars etched with the names of well-known Austinites from authors to performers can be seen downtown. Austin takes pride in its favorite kids and daughters. Even while Austin tries to alter with the 21st Century,it keeps in mind those that assisted make it terrific. Taking a cue from the Texas Walk of Popularity,your company requires to establish a clear brand name strategy. Who your company is and what it stands for encounters on your Web site in ways you can not even picture. The brains of your visitors take in thousands of visual hints per 2nd,and those visitors are making judgments about your company based upon what they see there. Again,the goal is not to please every visitor. Rather,the goal is to honor your brand name and to let the “star” of your brand name shine through on your website.
Insight # 3: Shake things up from time to time:
A visit to numerous parts of downtown Austin shows that the city is presently in the throes of modification. Big building and construction projects are underway to develop the essential residential and business facilities to accommodate moving demographics. This is a bit uncomfortable to vehicle drivers (and we committed Segway-ists!) trying to get around the city. But,the city organizers are clever sufficient to know that by proactively altering they are growing. The option is to approach stagnation. Worldwide of Web traffic,this insights calls for you to review your website regularly. Include some RSS feeds. Modification your skins. Start a blog and update it frequently. Set up a widget. Refurbish your material. Do what you can to make visitors stay up and take notification: you will be viewed as fresh and cutting edge.
Insight # 4: Be innovative:
On my trip I discovered that the city of Austin has an incredibly innovative car share program whose goal is to minimize downtown traffic and pollution while assisting citizens to get around. The program has a variety of designated parking areas around the city for a handful of automobiles that can be leased by the hour. If a downtown homeowner has a physician’s consultation or other transport need,they simply show up to the car at the correct time and off they go. Really cool! So (you thought it),your Web site requires to be similarly innovative. Being innovative does not suggest transforming the (mouse) wheel: it simply indicates doing something that you have actually not attempted prior to that will make a positive difference in the lives of your visitors. They will thank you for it with more business than you can handle.
Insight # 5: Proactively drive traffic to your website:
As cool as Austin is,the city is clever enough to know that they require to get the word out about Austin. So,in 1991 they invented the slogan “The Live Music Capital of the World” to boast that they really had more live music places per capita than even New york city City and Nashville. By the same token,your Web site can be the very best website worldwide,but if you do not actively attempt to drive traffic to your website you are missing out on a big chance. From pay-per-click (Pay Per Click) advertising to article and video marketing,there are numerous legitimate ways to get individuals to your Web site. Avoid the “Develop it and they will come” myth. The strategy must be to develop a beneficial website with excellent material – and after that wisely drive traffic to your website.
Insight # 6: Know your audience:
Austin has a clear vision of itself in 10 or twenty years from now. There are numerous projects underway to bring in effective,young experts to the city with innovative advancements that put a focus on walking and availability rather than on cars. Similarly,everything you do to drive traffic to your Web site requires to have your target audience in mind. How do they believe? What is very important to them? Know this and you will bring in the customers you require.
Insight # 7: Be clear about what you want individuals to do on your website:
A last note: Austin is full of one-way streets. When I initially moved to the city I found this a bit irritating,but I have to confess that when I learnt more about the streets it really simplified life a bit. For example,approaching traffic is unidirectional,which translated to less thinking twice when combining into traffic or choosing which way to go. In a similar vein,design your Web site such that first-time visitors know exactly what you want them to do. You are the master of your (Web) domain and visitors to your website want to know where to go and what to do. What is of value on your website? You know best,now make sure that your visitors know,too.